Commercial Services

Your Gateway to Central and Eastern European Markets

 

Our Commercial Services division specialises in bringing high-value, niche pharmaceutical products to markets across Central and Eastern Europe (both EU and non-EU).

We provide international partners with a seamless, single-point-of-contact solution for market access and commercialisation.

Comprehensive Market Access & Commercialization

We navigate the complexities of market access, ensuring compliance with regional regulations while optimizing product launch strategies.
While market access can be complex, with our expertise, you can trust that your product registration and launch will be smooth and compliant.

Our expertise includes:

  • Regulatory approval and market authorization
  • Pricing and reimbursement strategy
  • Local distribution
  • Promotion and marketing
  • Post-launch market support

Sales & Marketing Excellence

We drive commercial success through an in-depth understanding of the local and regional healthcare landscape, key stakeholders and patient needs. Our expertise includes:

  • Targeted sales force strategies
  • Multichannel marketing campaigns
  • Healthcare professional engagement
  • Consumer health awareness initiatives

Focused Portfolio, High-Value Impact

Our portfolio comprises carefully selected Rx (prescription) and Consumer Health (OTC, advanced supplements) products that address critical healthcare needs. With a disciplined approach to commercialization, we ensure:

  • Strict regulatory compliance and ethical marketing
  • Strategic focus on high value, differentiated products
  • Efficient market penetration and sustained growth
  • No conflicts amongst products or treatment modalities

Our focused portfolio approach allows us to dedicate our energy to a select, high-impact portfolio. Our commercial strategy is driven by:

  • Differentiated product forms (e.g. sprays, sterile preparations)
  • Biologics (e.g. monoclonal antibodies and vaccines)
  • Complex formulations (e.g. oncology, hormones)
  • Chronic and difficult to treat diseases (e.g. CNS, anti-coagulant therapies)

Why Partner with Us?

  • Proven Expertise: Extensive experience in Central and Eastern European markets, ensuring regional knowledge and insights.
  • End-to-End Solutions: From regulatory approval to full-scale commercialization – From regulatory approval to full-scale commercialization, we handle every step with precision.
  • Compliance-Driven Approach: Ensuring integrity and adherence to industry standards We prioritize integrity, ensuring adherence to the highest industry standards and avoiding conflicts of interest.
  • Trusted Brand: With a 70+ year track record, we have an established and well-trusted brand, synonymous with quality, innovation and trust.

Reporting of Adverse Drug Reactions

  • What is an Adverse Drug Reaction?
  • Why you should report Adverse Drug Reaction?
  • How to report Adverse Drug Reaction?
What is an Adverse Drug Reaction?

Any harmful and unintended reaction to a medicine occurring during the administration of the normal dose of a medicine to human subjects (for treatment, disease prevention, diagnosis, rehabilitation, improvement or alternation of the physiological function), or during the administration of any dose of a medicine in a clinical trial.

Why you should report Adverse Drug Reaction?

Adverse reaction reporting to the drug for which Zdravlje is a marketing authorization holder leads to new insights about its safety profile, and for our company patient safety is of paramount importance.

It is our ethical and regulatory responsibility to monitor the safety of the medicines throughout their marketed life – known as pharmacovigilance.

Timely reporting to Regulatory Bodies is critical to enable compliance with regulatory requirements.

How to report Adverse Drug Reaction?

You can report an adverse drug reaction via email address: farmakovigilanca@zdravlje.co.rs

When reporting please provide the following information if possible:

  • Patient details
  • Patient initials
  • Female or male?
  • Age

Reporter details

  • Name
  • Contact details

Product details

  • Name of product?
  • What was the product taken for?
  • How do you take the product (dose, how often)?
  • Description of adverse reaction
  • Date of the onset of the adverse reaction
  • What happened?
  • Did you receive treatment for the adverse reaction?
  • Have you recovered?

For emergency telephone calls in the field of pharmacovigilance, the telephone number +381 60 790 25 80 is available.

How we can help?

Reach out to us and let’s discuss how we can support your pharmaceutical manufacturing needs.


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